Why GM is Doomed

Doomed, I tell you.

Not for the lactose intolerant…

1. Their all new 2006 Buick Lucerne looks like a Jetta

Buick Lucerne
But our fenders got portholes (HT: Rich Rodriguez, BTN)
VW Jetta
VW Jetta

I get confused every time I see one.

2. They have a full-page ad in this month’s Car and Driver, plus an aggressive TV ad campaign. The pitch point? Not the big ass V8, or “Stabilitrak” or “Magnetic Ride Control.” No, it’s heated washer fluid. (No, not this kind (See B)). WGAF? Really? Who? Oooh, scratch the crud off the windshield in the print ad so we can brag about our hot liquid magma washer goo. Woo-hoo!2.a. “Buick – Beyond Precision.” Beyond stupid.3. It’s almost too easy…Lucerne,  meet Lucerne

It’s not like they didn’t have fair warning.