Tag: 1971

This is the Buick Riviera version 3.  Maybe I should call it Stage 3, because it’s like a cancer. It followed the familiar path of Thunderbird and Cougar.  Start with a sporty/GT car of various levels of effort.  Get slinkier, but also larger. Coalesce with other models (if you didn’t start as a knockoff to begin with).  Then give up any pretense of sporty, in favor of “luxury.” Have a renaissance, then veer off on increasingly inexplicable courses with no real connection to the original concept, then die quietly, as the accountants piss on you and what could have been if you stayed true.

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